Does it bother you that humans are as predictable as sheep?

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Why advertising works (or holy shit, are people fucking stupid and predictable):

http://news.yahoo.com/s/livescience/...swithcoolnames

The 7th paragraph is what gives me pause. Kids are impressionable...I get that...but what saddens me is that people are just so easy to lead around with mere silly adjectives.

I think the lesson learned here is that you should always refer to your junk as "my firm, ample penis" when negotiating sex with the ladies...